January 17, 2025
ancor garments presents the "T-Shirt_01"
We're proud to present your new must-have, 100% upcycled in France and to be consumed without moderation 🤗 - Basile&Valentin
Successful
106
Contributions
12/17/2024
End date
€13,756
Out of €10,000
138 %
ancor garments presents the "T-Shirt_01"
ancor garments is a fashion brand, making basics 100% upcycled in France 🏭 It means that all of our designs are 100% produced in series from second hand goods collected and transformed in France ♻️ We offer an alternative to traditional, industrial fashion, a major contributor to global pollution and labor exploitation in many producing countries 🙅 Our ambition is to maximize the reuse of existing textile waste within our territory, transforming it into functional, beautiful, and comfortable clothing ✨ ancor garments it's also us, Valentin and Basile !👋 We met 3 years ago while working for major fashion brands on textile recycling and waste optimization projects ⚙️ At that time, we realized the limitations of recycling but, above all, the potential of upcycling to: 🔸 systematically reuse textile waste 🚯 🔸 reduce the use of polluting raw materials 📉 And after more than a year of development, we are super proud to present our first product : The T-shirt_01 !! ✨ Available now for pre-order! Pre-orders will be open until mid-October ⏱️ T-shirts will be produced at the end of the pre-order period and delivered in December! But what's the problem with "classic" fashion? The problem it's the conditions under which fast-fashion products are manufactured, but above all, our overconsumption of clothing! 📈 According to ADEME, the production of a T-shirt consumes: 🔸 1.3 kg of cotton ☁️ 🔸 14 m² of land 🌏 🔸 2,500 liters of water 🌊 Considering that around 20 billions T-shirts are produced each year 😱 In France, a garment is worn an average of 10 times before being resold or thrown away ⏱️ Because of this trend, 4 million tons of textiles are thrown away each year in Europe 📊 These products have already cost a lot in terms of natural resources, but they continue to pollute because about half are exported to so-called "Southern" countries, and 25% end up in landfills for lack of buyers 🤢 So what do we do now? At ancor garments, we've decided to kill two birds with one stone: 🔸 reduce the proportion of new clothing consumed each year ️🛍️ 🔸 reduce the proportion of second-hand clothing exported each year ️🗑️ All while offering you everyday clothing, beautiful and comfortable, that is 100% made from upcycled clothing 🤩 So how does it work? A clothing brand made entirely from recycled second-hand clothing is an opportunity to imagine a new kind of supply chain 🏭 Step 1: We buy raw materials from sorting centers, which collect and condition clothing from deposit bins 🚮 These centers send us sorted material according to our criteria. For example, for the T-shirt_01, we ask for second-hand T-shirts: 🔸 in 100% cotton jersey ☁️ 🔸 sorted by color 🎨 🔸 with a minimum weight of 150g/m² ⚖️ 🔸 with as few prints as possible ️🖼️ Step 2: After inspection, we send the second-hand clothing to be washed in an industrial laundry 🧽 Step 3: The garments are then sent to our cutting and industrial manufacturing partner to be transformed into T-shirt_01 ✨ This partner is responsible for: 🔸 Taking apart garments (dismantling and removing any tough spots) 🧰 🔸 Cutting the individual pieces for the new garment ✂️ 🔸 Putting the new product together 🪡 🔸 Completing the garment and preparing it for shipping 📦 All these steps explain the price of the T-Shirt_01 Why does our T-shirt look like this? Our T-shirt_01 is the result of a long development process, both of a product and a way of producing it 🧠 🏭 ⚙️ To produce upcycled clothing in series, we need to find a way to standardize the cutting and assembly steps 🧠 And cutting into already assembled clothing isn't as simple as cutting into a roll of fabric ✂️ The T-shirt_01 is composed of different pieces 🧩 The shape of these pieces directly results from the manufacturing process: 🔸 they are designed to produce as little waste as possible ♻️ 🔸 they have been reworked by our partner to be easier to assemble 🏭 Who do we work with? Origin Textile, for the raw material Based in Poitiers, Origin Textiles collects and conditions second-hand clothing locally 📍 We buy what we call "grade B" from them: it's the quality that is just below the products intended for thrift stores, and which is generally intended for export. 🚢 ⚠️ This doesn't mean that the clothes are of poor quality, but that they are less well-preserved or do not have aesthetic interest ⚠️ Losanje, for the transformation The sorted clothing are sent to Nevers, at Losanje, our partner who ensures the cutting and production of the T-Shirt_01 🪡 Our collaboration with Losanje is ongoing, for the development and realization of prototypes of all our models ⚙️ The cleaning of our raw material is also carried out by Losanje, who have a partnership with an industrial laundry and a reintegration project 🫧 Neyret, for the labels Neyret is a reference in French fashion. Based in Saint-Étienne, this weaving factory supplies most of the fashion houses ✨ Our label is not printed, but woven in Jacquard, for a qualitative rendering and better durability 🧵
Allocation of funds
To flood your wardrobe with our sustainable ancor garment style ! The crowdfunding will help us: 🔸 Fulfill your T-shirt orders 🔸 Expand our collection and create the next generation of ancor garments Crafting clothes 100% upcycled in France is a labor of love and a significant investment ! After half a year of dedicated work and personal funding, we're thrilled to present our first creation: the T-shirt_01 ✨ But we're just getting started ! Imagine a world where your entire wardrobe is made from upcycled materials 😱 We're currently working on jeans, sweatshirts, hoodies, cargos, and more... 👖 👔 👗 🩳 🧥 But 100% made of second hand goods, and designed with comfort and style in mind 🤩 From development to production, launching a new product costs us about €10,000 🧾 We're passionate about this project, but we need your support to go to the next level 🙌 Join us on this journey and help us create a more sustainable future for fashion ⛵ Pre-order your T-shirt_01, and invest in a better wardrobe, for a better planet 🤝
Rewards
Featured reward
The T-shirt_01
€65
- 59 contributions
A classic among classics ✨ Discover the first model in the ancor garments range, 100% upcycled in France 🏭 Each piece is dated and numbered, so even 10 years from now you'll be able to say ‘yeah, I was there at the beginning yeah’ 😎 1 T-Shirt_01 ✉️ If you're not sure about the size: https://www.ancor-garments.com/le-t-shirt-01/guide-des-tailles
Estimated delivery: February 2025
Le Hoodie_01
€130
- 8 contributions
Nouveau basique débloqué 🔓 Découvrez le second modèle de la gamme ancor garments, 100% surcyclé en France 🏭 - 1 Hoodie_01 gris (coloris unique) ✉️ Comme promis, à chaque palier franchi : - Nous lançons le développement d'un nouveau modèle ⚙️ - Nous le rendons disponible à la précommande 🎁 Si vous voulez profiter du premier hoodie ancor garments aussitôt son développement terminé, vous pouvez le réserver dès maintenant ⏱️ Chaque exemplaire sera daté et numéroté, donc même dans 10 ans vous pourrez dire "ouais, j'étais là au début ouais" 😎
Estimated delivery: May 2025
Two is better than one
€120
- 21 contributions
Not one, but two classics in one go! That's one for every night of the weekend 😜 Pack of 2 T-Shirt_01 📦 If you're not sure about the size: https://www.ancor-garments.com/le-t-shirt-01/guide-des-tailles
Estimated delivery: February 2025
Good things always come in threes !
€170
- 15 contributions
Having trouble choosing a colour? So are we! 😏 Pack of 3 T-Shirt_01 📦 If you're not sure about the size: https://www.ancor-garments.com/le-t-shirt-01/guide-des-tailles
Estimated delivery: February 2025
Ambassador - Silver
€500
- 4 contributions
You are so convinced by the project that you want to give us a big helping hand? 👍 We've got something for you in return 🫶 Pack of 3 T-Shirts_01 📦 If you're not sure about the size: https://www.ancor-garments.com/le-t-shirt-01/guide-des-tailles ancor_un_peu membership card 🪙 Gives you access to : 🔸 5% off any product in our future collections 😱 🔸 a say in the aesthetic choices of our future products (cut, colour, etc.) 👀 🔸 access to products before they are released ⏱️ 🔸 an automatic invitation to all our upcoming events 🪩
Estimated delivery: February 2025
Ambassador - Gold
€1,000
You are in love with the project and want to finance our rocket thrusters? 🚀 Come on, we'll take you with us 🧳 Pack of 3 T-Shirt_01 📦 If you're not sure about the size: https://www.ancor-garments.com/le-t-shirt-01/guide-des-tailles ancor_plus membership card 🎫 Gives you access to : 🔸 15% off any product in our future collections 😱 🔸 a say in the aesthetic choices of our future products (cut, colour, etc.) 👀 🔸 access to products before they are released ⏱️ 🔸 an automatic invitation to all our upcoming events 🪩
Estimated delivery: February 2025
Voucher !
€20
- 3 contributions
Love the concept but don't wear T-shirts? 🤔 It sounds impossible, but we've thought of you anyway 🫵 20€ discount voucher 🎟️ To be used towards the purchase of our future products ⏳
Estimated delivery: February 2025
Voucher !
€40
- 5 contributions
Do you already have too many T-shirts and can't wait for the Sweat_01 to come out? 😥 We understand you so much 😌 - 40 discount voucher 🎟️ To be used towards the purchase of our future products ⏳
Estimated delivery: February 2025