HYA 2.0 - The Musical Pinterest

Because your musical experience matters 📀

Project visual HYA 2.0 - The Musical Pinterest
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€4,372
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HYA 2.0 - The Musical Pinterest

Welcome! I’m Karl, a passionate and professional music enthusiast, and most importantly, the founder and creative director of HYA 2.0 : The musical Pinterest ! 📀 #01 - What is HYA 2.0? HYA 2.0 is the first application that allows users to pin their musical memories and feelings directly alongside the tracks that have marked their lives. It’s like a photo album, but instead of keeping photos, you can preserve a record of your music-related memories. With both freemium and premium versions, We will allow users to enrich and personalize their archives on a monthly basis. Imagine being able to pin your memories and feelings directly next to the music that has shaped your life. Whether it’s an unforgettable concert, a special moment in your life, or simply a song that deeply touches you, HYA 2.0 will allow you to create an emotional archive of your musical journey. Change your DIISC by collecting moments that you can relive and share anytime. It’s your musical story, immortalized and always at your fingertips! Our goal is to celebrate each individual’s musical tastes. In a world where 120,000 new songs are released every day, HYA 2.0 will become your ally in navigating this ocean of new releases, discovering hidden gems, and meaningfully supporting your favorite artists! #02 - HYA 1.0: A proof of concept since September 2022 Since September 2022, HYA 1.0 has proven that our vision is achievable. This first prototype, named "The Collaborative Musical Moodboard," allowed thousands of music enthusiasts to share their favorite clips, express their feelings, and participate in collaborative playlists. With HYA 1.0, we’ve accumulated over 3,500 hours of music video watch time and established connections in more than 50 countries! This initial version showed us that music is a powerful medium for human connection. It also confirmed that our community craves fresh and authentic content, directly contributed by its members. HYA 1.0 was a success thanks to your support and passion, and it’s this energy we aim to amplify with HYA 2.0. #03 The Genesis - A Story of Representation Since I was little, I’ve been quite introverted. 🎹 I’ve always kept a lot inside because I didn’t have the environment to express everything without fearing judgment. This frustration intensified during my time in boarding school. Popular music there was rap and pop, but no one listened to soul music. So, on weekends, I listened to Alicia Keys and Selah Sue, and during the week, I deleted all the music from my phone for fear that people would discover I’m too sensitive. Growing up in the countryside also meant little musical diversity and mix. When I got to college, I chose to study math and computer science. But my passion for music never faded. I had a clear ambition: to create a software solution to improve the music world, better connecting people through their emotions and musical memories. That’s how HYA was born, inspired by my deep desire to celebrate everyone’s musical tastes and give meaning to our relationship with music. HYA is the result of this reflection and passion. That’s why this project is driven by passionate people for passionate people, and together, we’re ready to reinvent the musical experience to make it more authentic, connected, and meaningful.
#04 This project wouldn’t have happened without… No ambitious project is built alone. First and foremost, HYA wouldn’t have come to life without the help of Thomas, a passionate student of music and computer science who believed in this project from the very beginning. He is my partner in this project, the one who brings my designs to life, making them functional and relevant. A special thank you to him for his hard work. Together, we make up the HYA TEAM. But HYA wouldn’t have come to life without the unwavering support of our incredible community. Whether it’s sharing your favorite clips, actively participating in our collaborative playlists, or simply believing in our vision, your commitment has been essential. A huge thank you to everyone who has helped make HYA the platform it is today. 🙏🧡 We also want to thank Jules Discography for their valuable collaboration during the Xmas Collection in December 2022, which allowed us to reach artists from all around the globe 🌎 Thanks to Le Catalyseur, who provided a framework for this project and supports Toulouse’s student entrepreneurs. 🌸 Finally, this project wouldn’t have been possible without our determination to never be afraid to try, to innovate, and to meet the needs of our passionate community. Today, we form a strengthened team, ready to push boundaries and create even more magic for musical interactions.✨

Allocation of funds

We aim to boost HYA to a whole new level by structuring our project, developing a mobile app available on app stores, and expanding our team to reach even more music enthusiasts. Each funding milestone brings us closer to our vision, and here’s how we will allocate the funds for each tier. 100% - Ready to record 🎙️ €7,000: Company Formation To enable HYA to grow in a structured and ambitious way, establishing our company is our top priority. This level allows us to lay a solid foundation and give our project a legal framework, essential for sustainable growth. Here's the cost breakdown: Formation of legal statutes: To officially establish HYA as a SAS (Simplified Joint Stock Company), creating statutes is essential. This process requires the assistance of a legal expert to ensure that all aspects of our project are well-defined. We estimate this cost to be around €1,200. Appraiser for asset contributions: To integrate our intellectual property rights into the company and add value to our intellectual assets, an asset appraiser is needed to officially assess the value of these elements. This step is crucial for establishing credibility and attracting future investors. We estimate this cost to be €1,500. Administrative and ancillary costs: In addition to the main expenses, various additional costs arise, such as legal publication fees, registration charges, and initial banking fees. This budget covers all these items, with an estimated cost of €800. €3,000 toward the company’s equity: Thanks to the contributions from this campaign, this amount, raised from your support, will strengthen our financial structure and secure key stages of HYA's initial development. It provides us with a stable foundation and greater flexibility in financial management. This contribution demonstrates our long-term commitment to HYA, laying down strong roots to grow with confidence. KissKissBankBank commission (6%): Like all crowdfunding campaigns, a commission is taken by the platform for its services. At our €7,000 goal, this commission will be €420. By reaching this initial goal, we can officially establish HYA, giving it the legal framework it needs for long-term growth and success. 150% - A good mix 📀 €10,500: Technical Maintenance and Copyright Expertise This level allows us to ensure the stability and legality of our platform, making sure that HYA fully complies with music industry copyright regulations. Technical maintenance of the mobile app: A reliable app requires ongoing maintenance to fix potential bugs, improve performance, and optimize the user experience. This budget enables us to guarantee a full year of technical maintenance, ensuring smooth navigation for our community without interruptions. We estimate this cost to be approximately €1,000. Copyright and Intellectual Property Consulting: To ensure HYA complies with music industry regulations, we plan to work with a lawyer specializing in intellectual property, specifically in music copyright. This expert will advise us on the legal aspects of our platform, including the use and archiving of musical content. They will guide us on necessary licenses and permissions, ensuring that HYA adheres to the legal requirements for shared content. We estimate this consulting cost to be around €2,500. Achieving this level not only secures the technical stability of our platform, but it also establishes best practices to respect artists’ rights and protect our community. 200% - Turning Up the Volume 🔈 €14,000: Initial Marketing Campaigns At this level, we will be able to launch our first marketing campaigns to raise HYA’s profile, reaching a wider audience and strengthening our presence in the market. Targeted advertising campaigns: To engage music lovers and create an active community around HYA, we plan to launch campaigns on platforms like Instagram, TikTok, and YouTube. These campaigns will present our concept, raise awareness about music preservation, and invite new users to explore the app. Promotional content: Alongside advertising campaigns, we want to create quality content to showcase our project. This includes visuals, explanatory videos, user interviews, and artist testimonials that support our mission. This content will be shared on our social networks and website to reinforce our message’s impact. Here's an example of an interview we were able to produce using our personal resources and creativity: By reaching this level, HYA will be able to increase its visibility, attracting initial users and establishing the foundation of a loyal and engaged community. 500% - Full power 🔊🔥 €35,000: Expansion and Strengthening This level marks a significant scale-up, both in technical resources and visibility. We aim to create a substantial, international impact for HYA, building a solid infrastructure and reaching a wider audience. Professional equipment: To produce high-quality content, we need professional equipment, whether for audio/video capture, editing, or broadcasting interviews and events. This equipment will boost HYA’s value and enhance our credibility with the public. Marketing campaigns and strategic partnerships: We will intensify our marketing efforts to expand our reach, including internationally. This involves partnerships with influencers, music platforms, and artists who share our vision. These collaborations will strengthen HYA’s recognition and attract a global audience. Platform enhancement: At this level, we intend to invest in additional features and a robust technical infrastructure to support a growing community. Our users will enjoy an even smoother and more intuitive app experience. Reaching this level will empower HYA to create a lasting, meaningful impact, connecting music lovers beyond borders. This milestone represents a major advancement in our mission to preserve musical heritage and engage users with their musical journey. Louder ? We have never been afraid to try new things. That's why our campaign is available in both French and English. We aim for the world, the stars, and everything in between. We want to enable people worldwide to archive, pin, and value their musical memories. With only 2.7% of the global population not listening to music (yes, they are very hard to find), we are convinced that our project can touch the hearts of many. 🌎 And What About Our Rewards? 🎤 Each reward we offer to reach our goal is more than just a simple thank you. It reflects our dedication and deep love for music. By choosing to support HYA 2.0, you are actively participating in creating a unique space where musical memories and emotions are preserved and valued. A contributor's playlist in HYA 1.0 🎧 For those who move beyond the "First Vibrations" tier, we offer you a dedicated space for your musical tastes and feelings, exclusively on our online platform helloyouartist.com, the first version of the project. A cultural heritage 📜 Among our offerings, there are rewards that stand out for their richness and special significance. My exclusive books, such as the "Book on Musical Experience" and the "Book on Sound Archiving," are the result of in-depth academic research in creative direction and museum scenography. They symbolize my commitment to documenting and sharing the stories and emotions behind every piece of music. A Final Note 🎵 We firmly believe that music has the power to transform lives and create unbreakable bonds. Together, we can preserve this precious musical heritage and inspire future generations to cherish and celebrate music in all its glory. Thank you for believing in our project and joining us on this beautiful adventure. Your musical experience matters ! HYAAA 🔊

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