The awareness campaign Let's Trample Prejudices has been launched on March 18th 2015 in the subway corridors (southern area) and in the platforms of the main stations in Paris and its suburbs with 140 billboards.

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TO STOP preconceived ideas and definitely break social and professional barriers of inclusion not only need that we meet and get to know each other, but also a good information on disabled people’s experiences; and the design of a new collection of dynamic and highly positive images to replace the pathetic and human misery images that go along with people with special needs. From March to November 2015, Let’s Trample Prejudices plans to mob billboards to pass on a new message every month with a powerful social impact. This will only be possible thanks in part to you through this fundraising campaign.

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Despite its status as a general interest campaign, the billposting budget of this program is 160 098 €. As already mentioned above, it started March 18th in the subway corridors and platforms in Paris and its suburbs to show where will go the money raised.

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We have set a minimum goal of 40 000 € in this platform which will enable us to finish the first stage of the program and cover all the 6 zones of Paris’ subway. The poster campaign lasts 2 weeks in each zone. Also, we’ll organize informal meeting spaces to allow people to speak openly about different subjects related to disabled people such as parenthood, sexuality, mobility and accessibility.

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If we reach this first goal then, we could go further and bring our program from the subway to the street to meet car drivers and passers-by. We could install our bubble in some districts to meet neighbors, create long-lasting bonds and break preconceived ideas. To reach this step, we’ll need raised a total amount of 100 000 €.

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Let’s Trample Prejudices would like to reach also opinion leaders as well as travelers and tourists with its ambitious program at Charles de Gaulle airport. Its positive images aim at enabling disabled employees to speak openly to their singularity without being discriminated; and showing that disability is not a curse that happens to some families because of their sin…

A last step that would only be possible if we succeed and raise another 60 000 €.

Let’s Trample Prejudices: an audacious art campaign that needs your support to go on in bringing some changes in the social and professional perceptions.

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Let’s Trample Prejudices is a complete set of drawings inspired by preconceived ideas which tells about people with special needs’ experiences, but also their dreams and wishes to give opportunities to disabled children to develop with positive images.

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Let’s Trample Prejudices is designed by E&H LAB agency and sponsored some private companies among others Orange, Malakoff Médéric, Transdev, ZenithOptimedia and Alcatel-Lucent groups; as well as media such as France Télévisions group, L’Humanité, L’Express and Slate. Sir Jean-Louis Garcia, President of the APAJH federation is its Godfather.

APJH is a NGO dedicated to young and adults with special needs. It has strongs roots in France.

Our awareness campaign is also supported by other entrepreneurs and citizens…

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The E&H LAB dream team for Piétinons les Préjugés includes Vanessa, Arnaud, Stéphanie, Rémi, François, Tudor, but also Sara, Lauran Yollande, Manuel, Jacques, Audrey, Malo, Romuald, Pierre-Alexandre, Dominic, Emilie, Corinne, Amaia... And our beloved co-workers are La Ruche team.